Catapult Creative × NextLight

H2 2026 Strategy Hub

Marketing strategy and creative production tools for NextLight's H2 2026 evolution. Start with the Constellation Strategy for the big picture, then explore the creative tools that bring it to life.

Prepared by Catapult Creative — April 2026
FOUNDATION
Constellation Marketing Strategy
The H2 2026 marketing strategy evolution — from quarterly campaigns to a flywheel model. Covers the strategic shift, messaging architecture, audience segments, channel strategy, and the operational framework that drives everything below.
Open Strategy
01
Concept Scorecard
Score and compare 11 creative concepts across 6 dimensions. Filter by idea track, sort by any metric, and select your first-wave picks. Click any score to adjust it live.
Open Scorecard
02
Production Pipeline
See how concepts flow from strategy through production. Three views: the 5-stage pipeline, the iterative flywheel loop, and the Tend vs. Catapult ownership breakdown.
Open Pipeline
03
Creative Briefs
Six one-page briefs for the top concepts — each with target audience, copy direction, visual reference, production plan, and success metrics. All fields are editable.
Open Briefs
04
CSE Workshop
Interactive 5-step Creative Strategy Engine walkthrough showing how 4 concepts multiply into 200+ ad variations. Pain/desire mapping, messaging angles, format execution.
Open Workshop

Part of the NextLight Creative Strategy system — Catapult Creative